10/1/2007 - Addison, IL
Matrex Exhibits has been honored with a Sizzle Award for their Integrated Marketing Program for Astellas Pharma US at the AAD Tradeshow February 2007 in Washington DC.. The Exhibitor Magazine's annual Sizzle Award Competition honors excellence in tradeshow and corporate event marketing promotions.
The integrated marketing campaign "T-Cell Face Off" was designed and produced to promote the Amevive product brand. The multi-player educational game experience is an extension of the Astellas Natural Killers Ad campaign. Other components of the campaign included: airport terminal, taxi and street banner signage.
"On behalf of the entire dermatology marketing team and the conventions team, I have to express my sincerest thanks for everything that you and the Matrex team did to make AAD such a success. I left DC beyond thrilled with the results of the show. I have NEVER gotten the incredible feedback regarding a convention like I did this past weekend and I've never been more proud of the way Astellas was represented on a show floor. All of the sales representatives were greatly impressed with the amount of activity we were able to generate. This is my 4th AAD, and I honestly believed that we had more traffic in our booth than we had cumulatively for the previous 3 years!!!" - Jennifer Eulberg, Astellas Pharma US
Launched in April 2005, Astellas was formed by the historical merger of Japan's third and fifth largest pharmaceutical companies - Yamanouchi, founded in 1923, and Fujisawa, founded in 1894. Astellas is dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products.
Matrex Exhibits is a full-service tradeshow & event marketing company. Matrex serves nationwide, Fortune 500 companies by focusing on client's brand strategy and executing flawlessly in every area of service. Matrex Exhibits provides service for every aspect of marketing driven environments: Concept Design, Integrated Marketing, Production, Graphics, Inventory Systems, Shipping and Warehousing. Matrex clientele includes: Bosch Power Tools, Stryker, SaraLee, Wrigley and Astellas Pharmaceuticals. Matrex Exhibits is a certified Woman-Owned Business Enterprise.