HCEA Campaign Receives Exhibitor Sizzle Award

10/1/2004 – Rochester, MN – Matrex Exhibits was honored with a Sizzle Award their Integrated Marketing Program at the HCEA Annual Convention. The Exhibitor Magazine’s annual Sizzle Award Competition honors excellence in tradeshow and corporate event marketing promotions.

Exhibitor Magazine - “Women rule! Or at least they reigned supreme at the 2004 Healthcare Convention and Exhibitors Association show in Austin, TX.

HCEA exhibitor Matrex Exhibits Inc. estimated that females made up a whopping 93 percent of the 134 attendees. That’s why the Addison, IL, exhibit house wanted a strategy to demonstrate its integrated-marketing capabilities to this high-heeled, marketing-savvy crowd of exhibit and event managers.

Matrex had three goals: 1) lure in 45 to 50 of Matrex Exhibits’ 134 targeted attendees, 2) facilitate one-on-one conversations that last longer than the previous year’s two-minute average, and 3) allow booth staff to regulate the amount of time spent with each attendee, depending on lead quality.

The solution? An in-booth, personal-image consultation, which served as a metaphor for the promotional theme: “Matrex Exhibits — Image Consultants to the Medical Industry.”
The promotion began with 134 handmade mailers that invited recipients to the booth for a free image consultation. The beige and khaki-green color palette and textured paper hand-tied with natural straw created the look of a custom wedding invitation.

“We had to create something so nice that recipients wouldn’t think of throwing it in the trash,” says Jeff Foulk, vice president of business development for Matrex Exhibits. “This was a personal invitation — …..

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Matrex Exhibits is the premier, full-service exhibit marketing agency serving nationwide Fortune 500 companies by focusing on the client's brand strategy and flawlessly executing customized turn-key tradeshow experiences. Matrex Exhibits provides clients with marketing environments; creation, field services, production, inventory systems and warehouse facilities.

For Additional Information, contact:

Jeff Foulk

Design Director
Matrex Exhibits
301 S. Church Street

Addison, IL 60101

(630) 628-2233, ext. 338
jeff@matrexhibits.com