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Matrex Wins TSEA Focus Award
7/12/2005 - TSEA – Tradeshow Exhibitor Association
announces Matrex Exhibits 2005 Focus Grand Award Winner, Pre-Event Category
Team: Jeff Foulk, Matrex Exhibits; Paperlove Invitations
Exhibition/Event: Healthcare
Convention & Exhibitors Association Annual Meeting, June 2004.
In June 2004, Matrex Exhibits set out to increase awareness of its services
among exhibitors at the Healthcare Convention & Exhibitors Association’s
(HCEA) Annual Meeting. In addition to increasing awareness of its service
offerings, Matrex also chose to exhibit at the show because of HCEA’s unique
rule that restricts all exhibitors to a maximum 10’x 20’ exhibit space – which
levels the playing field for all exhibitors.
Matrex
engaged HCEA’s mostly female attendees, who manage multiple trade shows,
events, and promotional products on a yearly basis, with personalized
hand-crafted pre-show mailers that offered attendees a free, “Personal Image
Consultation” while at HCEA (the consultations included expert advice on
exhibit design and selection). The invitations’ design matched the theme of
Matrex’s exhibit by suggesting a relaxing, spa-like environment with an
individual focus.
The invitations were created using a natural color
palette that incorporated a natural straw tie holding a bronzed leaf on a moss
green textured paper.
What
was the number one message that Matrex wanted to convey through the
invitations? That HCEA is a relationship business, not a numbers game.
At shows end, 74 of HCEA’s 134 attendees visited Matrex’s booth, exceeding its
goal of meeting with 45-50 attendees. Additionally, all but one of the 74
visitors recalled the invitation and/or brought it to the booth.
Over the course of the show, several of Matrex’s competitors also offered
congratulations for their success, and even asked if they could receive an
image consultation as well.
Matrex Exhibits is the premier, full-service exhibit marketing
agency serving nationwide Fortune 500 companies by focusing on the
client's brand strategy and flawlessly executing customized turnkey tradeshow
experiences. Matrex Exhibits provides clients with marketing environments:
design, production, field services, inventory systems and warehouse facilities.
For
Additional Information, contact:
Jeff Foulk
Design Director
Matrex Exhibits
(630)
628-2233, ext. 338
jeff@matrexhibits.com